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WWHF Releases a CME!

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We have released our new Continuing Medical Education (CME) video – Perinatal Smoking Cessation: Challenges and Opportunities.


This free informational video incorporates information from our First Breath program to describe the unique treatment needs of pregnant smokers. The video was created based on recent research and evidenced-based clinical practice guidelines. Perinatal Smoking Cessation: Challenges and Opportunities illustrates common barriers to quitting smoking while pregnant and effective strategies for treating tobacco dependence in the perinatal population, in addition to highlighting 3 physician/patient case studies.

The CME highlights the unique needs of pregnant smokers. “Many women smoke to deal with strong emotions, which can be common during the perinatal period. Others’ social networks may be saturated with smokers, making tobacco use, even during pregnancy, a social norm. Other patients may hold the cultural belief that small babies are good. So when a healthcare practitioner explains that smoking causes low birth weight and preterm labor – this might be the evidence they need to continue to smoke,” explains Kristine Alaniz, MPH, Wisconsin Women’s Health Foundation.


Perinatal Smoking Cessation: Challenges and Opportunities highlights why this issue is so important. “Smoking is the leading preventative cause of poor birth outcomes, including: premature rupture of membranes, placental abruption, and placental previa,” However, maternal smoking doesn’t just affect the direct participants. “The smoking attributable neonatal costs in the United States represent almost 400 million dollars every year,” and Wisconsin outnumbers the country’s average in pregnant smokers, with 13% of pregnant women reporting tobacco use.

The CME targets physicians including ob/gyns, family practitioners and pediatricians, advanced practice nurses, physician assistants, nurses and other members of the care team who provide perinatal support to mothers, but is available to anyone.



WWHF was able to produce this video with grant funding from CS2Day, a collaborative of nine partners who work toward developing an unprecedented and comprehensive approach to intervene and decrease the smoking rates in the United States. 

To view this video, please log on to the IPMA Web site at http://www.ipmameded.org/online-cme. The session can be found under “Perinatal Smoking Cessation.”

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